Audience Profiles

KATIE

Age: 17

Favourite music: Florence and the Machine, The Arctic Monkeys and Kate Nash

Likes: Photography, swimming, shopping and spending time with friends

Dislikes: Spiders, underage drinking and Mondays

Bio: Brought up into a middle class family, Georgina knows the value of money and longs for independence. Perhaps not a completely 'average' teenager as she has a deep interest in politics and is a holder of high moral standards. She enjoys partying with friends at the weekend, but because of her upbringing disapproves of 'wreckless' teenagers who smoke, drink and have one-night stands. Currently studying A-Levels in Science, Photography and English she believes that education is essential for success in later life, and doesn't want to end up on housing benefits. Generally a pleasant girl who isn't outwardly judgemental and likes to think of herself as highly individual. She would be classified as popular in school.

Why are you targeting her?
Girls like this are part of my target audience because, though they may not necessarily admit it, they're usually the most likely to stereotype pregnant teenagers. Coming from a middle class family (though saying this is stereotypical in itself) she is more likely to band pregnant teens as 'lazy' or 'underclass' without considering the circumstances - also, as she values education I'd like to show teens like this that pregnant girls do want to go back to school, but sometimes it isn't easy, or even possible at all. I also want to show that girls like herself may even find themselves under these circumstances, so they shouldn't be so quick to judge.



JANET

Age: 34

Favourite music: Katy Perry, Rihanna and P!nk

Likes: Gossip, socialising and soap operas

Dislikes: Being gossiped about and nosey neighbours

Bio: A single mum of two teenagers, Janet works in a local supermarket to maintain a standard living for her family. She enjoys putting her feet up in her time off and knows pretty much everything about everyone - she thrives on gossip and scandals are her favourites. Not an overachiever in school, she decided to head down a working road rather than an academic one as she started a family at a fairly young age. Janet would love to think of herself as a 'trendy' mum, and despite financial setbacks she isn't one to hold back on luxury items when she has the opportunity. An all round family woman, she dotes on her children doesn't hesitate to come to their aid when they need her most.

Why are you targeting her?
Women like Janet are likely to be most interested in programmes about teenage pregnancy as it is probable that they were teen parents themselves. She wouldn't by any means be in a high social demographic position, and may even be classed as a 'chav' mum - but this is exactly why the show is aimed at people like herself: her children are, statistically, more likely to become teen parents themselves, and I want to show parents in this position how beneficial it is for young parents to have their support.
The children of women like Janet would also be included in my target audience as my documentary series would aim to show the different options teen parents have, and what kind of support they can get outside of the family.